White Space Marketing and Trans-Promo
A form of "Intelligent Document Design", White Space Marketing is particularly well suited to pieces with varying amounts of content.
Take any document with variable coverage and we will write rules into the print workflow which will insert additional content where space permits.
Many of our clients leverage cross-selling opportunities on invoices and statements, taking these traditional transactional documents and converting them into trans-promo pieces.
A end customer might not want to pay an invoice, but the one thing they can't do with it is throw it away! So pomoting through your invoices is not only cost-effective, but it is also a very powerful marketing medium.
To discuss our services in more depth, contact dynamic colour